We are just back from our networking and educational experience at the Summit on Customer Engagement (SCE19). Putting a little tiredness aside from the 22-hour return trip to San Francisco and jet lag, we couldn’t wait to share a round-up of what our team took away.

Customer Evidence is a must-have for any company wanting to build trust or strengthen its market position. This explains why most already have at least a few customer stories – or case studies – published on their website. But for many companies, that’s it. The content is produced, they’re happy about it, they promote it across different platforms, and they move on.

In the world of remote working there are three principles that describe how it all works: communication, communication and communication!  As you might have guessed - flawless communication has a crucial role in providing uninterrupted workflow, understanding of procedures and tasks, and team bonding. The fact that we’re  not physically present in a designated office space but, instead, face each other on laptop screens, makes the art of maintaining clear communication and accurate information sharing even more complex and challenging.