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How do You Successfully Integrate an Outsourced Customer Advocacy Resource into Your Team?

Many companies are facing lean staffing budgets and finding it difficult to increase headcount where they need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.

Benefits of Using Infographics in Your Storytelling Strategy


Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.

Tips for Turning Customers into Advocates


We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?

Advocacy Activities Overview


When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.

What is a CAB and How Do You Start Organizing It?


So, you’ve received an email from your VP asking you to set up a CAB. What now?

How to Get Stakeholder Buy-In for Customer Advisory Boards


A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.

Customer Story Programs – Essential KPIs


The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.

Main Pillars of Storytelling


Here are 5 pillars that would help you identify if you are using proper storytelling, or you are just making a fancy case study.

Questions to Guide Your CAB Planning


Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:

One customer, a lot of benefits



So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?

How many stories could your customers tell?

When developing new services or products for your company, it is crucial to understand your customer well. You need to know what is relevant to your customer and what they value.

Success Sells: Why You Need More Customer Success Stories


In today’s digitally connected world, selling isn’t easy. Buyers have all the information they need at the click of a button, and therefore, they are in control. So as a seller, how can you accelerate your sales success?

Customer evidence: 12 tips to get more nominations & publish more customer stories

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