Customer-centric approaches in business have become increasingly essential for success. Understanding the distinctions between customer marketing, customer advocacy, customer reference, and customer evidence is vital for companies to effectively prioritize tactics. This article will explore the key differences, provide examples, and offer insights to help your business develop strong relationships with your customers. We’ll also share practical tips for marketing professionals to excel in each area.
In this article, Matias discusses the challenges faced by customer marketers in building an effective content strategy and provides solutions to tackle them. Have you heard sellers complain that customer stories are too long? Do they say your stories are not addressing specific questions asked by prospects? Do you struggle to source enough customer nominations? Do sellers struggle to find customer stories? If you answered ‘Yes’ to any of the above, read on to find the solutions.
As a customer marketer, you’ll face many challenges in your quest to build the most effective content strategy. Let’s look at the most common ones and how you can successfully tackle them:
Topics: Content Marketing, Customer Evidence
Any B2B marketing strategy is better when it uses the power of customer voices. Their stories connect with your audience, strengthen your brand, and drive sales. In this article, we'll explore five compelling reasons to integrate customer success stories into your marketing playbook, and how they can amplify your efforts for greater impact.
Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?
To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.
More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.
Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.
Topics: Content Marketing, Remote Work, Localization
Xīn nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.
Being on the cover of the Forbes magazines is my BIG dream come true. I am an entrepreneur by heart and so there’s nothing more exciting and fulfilling than seeing an idea becoming a reality. It also came at the great timing as we are celebrating our 10th anniversary, and for the first time ever, we are telling our story.
Topics: Content Marketing, Inbound Marketing
