Customer success stories are essential tools to show how your products or services make a difference in the real world. They can help build trust with potential customers. They can inspire existing customers to explore further. Yet, choosing between video and written formats can be challenging for customer advocacy professionals. Both have their own unique pros and cons. So, let’s explore when to use each and why.
Cultural differences impact international business. This is nothing new, isn’t it? So why did I decide to write this article? Well, when you work in a fully remote company spread around the world—as we proudly do in Wings4U—and manage your clients' global customer stories program, breaking down the invisible cultural barriers is not an option—it’s part of your job.
Effective communication and marketing strategies hinge on understanding and respecting cultural nuances, particularly when targeting diverse regions like Asia. Crafting customer stories tailored to the Asian market demands a thoughtful and customized approach to resonate with audiences and build trust. Let’s explore how to produce customer stories that are appreciated across Asia.
Topics: Productivity, B2B Marketing, Customer Advocacy
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59% of startup founders would rather watch a video than read text. Engaging, effective, and memorable video stories show real people and tell an inspiring story. This format is perfect for events, embedded or linked to from sales pitch decks, or as part of the prospects web journey.
