Customer success stories are essential tools to show how your products or services make a difference in the real world. They can help build trust with potential customers. They can inspire existing customers to explore further. Yet, choosing between video and written formats can be challenging for customer advocacy professionals. Both have their own unique pros and cons. So, let’s explore when to use each and why.
Cultural differences impact international business. This is nothing new, isn’t it? So why did I decide to write this article? Well, when you work in a fully remote company spread around the world—as we proudly do in Wings4U—and manage your clients' global customer stories program, breaking down the invisible cultural barriers is not an option—it’s part of your job.
