Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
Topics: Customer Evidence, Customer Advocacy
Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?
When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.
So, you’ve received an email from your VP asking you to set up a CAB. What now?
A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.
Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:
Topics: Customer Advocacy
When it comes to your sales teams needing a reference for a sales call, do they know where to find them?
Is the list of references sitting in a spreadsheet/Dropbox/Google drive somewhere in the marketing department? On the corporate website (and way out of date)? Or even worse, in someone’s head or their personal notepad maybe?
As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.
