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Benefits of Using Infographics in Your Storytelling Strategy

 

Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.

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Tips for Turning Customers into Advocates

 

We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?

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Advocacy Activities Overview

 

When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.

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What is a CAB and How Do You Start Organizing It?

 

So, you’ve received an email from your VP asking you to set up a CAB. What now?

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How to Get Stakeholder Buy-In for Customer Advisory Boards

 

A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.

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Questions to Guide Your CAB Planning

 

Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:

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Customer Reference Managers – What do they do and what skills should they have?

When it comes to your sales teams needing a reference for a sales call, do they know where to find them?
Is the list of references sitting in a spreadsheet/Dropbox/Google drive somewhere in the marketing department? On the corporate website (and way out of date)? Or even worse, in someone’s head or their personal notepad maybe?

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What Should You Look for in a Reference Manager?

As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.

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