When it comes to your sales teams needing a reference for a sales call, do they know where to find them?
Is the list of references sitting in a spreadsheet/Dropbox/Google drive somewhere in the marketing department? On the corporate website (and way out of date)? Or even worse, in someone’s head or their personal notepad maybe?

As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.

If more than 75% of B2B buyers are consulting three or more sources of advocacy before they make a purchase decision - what are you doing about it?
Creating an advocacy program will help you and your company to make the most out of the opportunity. But how do you get started & what do you look for?

Here are the reasons why Customer Advocacy is so important for your brand

COVID 19 has had a powerful impact on business. Among the many changes, the pandemic has left us with is the fact that companies have become more selective. They actively seek out businesses that demonstrate and build trust. 

Today, the most important person selling your product or service is no longer you—it’s your customer. What’s important is customer engagement and how it benefits you, your customer, and your prospects. When it comes to customer marketing, you may have heard a few terms - Customer Advocacy, Customer Evidence, and Customer Reference. They all sound similar, and we may think we know what they are, but they are in fact quite different.

The term “advocate” is used everywhere when we talk about Customer Advocacy programs or activities, but it might not mean the same thing for every company. Are they companies or people?