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Matias Vivone

Passionate about Marketing and Technology. The Beatles and soccer fan.

Recent Posts by Matias Vivone:

Customer Story Programs – Essential KPIs


The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.

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Main Pillars of Storytelling


Here are 5 pillars that would help you identify if you are using proper storytelling, or you are just making a fancy case study.

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Questions to Guide Your CAB Planning


Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:

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How To Identify A Pain Point and Turn It Into An Opportunity

One reason some businesses are more successful than others is because they find and connect with their target personas consistently. Their marketing and sales reach out to the right audience with higher purchasing potential, because the product or service offered connects with their needs – it addresses a pain point.

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Stories Compilation Assets


No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.

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Measuring what matters. ABC of Measurement Planning

Let’s imagine you’re in charge of your company’s Customer Evidence Program, and the end of tax year is looming. As usual, your boss asks “How did your program perform this year?” as a prelude to next year’s budget planning. Now, do you have meaningful info to answer that question?  

If you’re already running a CE Program, I’ll give you 10 seconds to respond. If you have a great answer please put it on the comments, otherwise I hope this article will spare you some headaches.

If you’re not running a program yet, please read on, you won’t regret it. And by the way, have you already contacted Melis Hamurculu, our CE expert for a free consultation? 

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5 Fs You and I Are Looking for When Hiring

Topics: Remote Work

Interviews are a complex and potentially stressful process for both sides, the candidate and the recruiter. A misunderstanding could end up in as a lost opportunity. This can create such a tense scenario that both parts begin to overstate or understate some things.

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One Day in the Digital Life

Is your life intertwined with the digital world? If your answer is no, you are probably not considering all the interactions you have with the digital universe every single hour, so keep reading. If your answer is yes, you will feel the same vibe as me, so keep reading.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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