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Top 7 Blog Posts of 2017

We had tons of great content in 2017 that we enjoyed writing and sharing with you, but there were 7 posts in particular that got most of your attention. In this post, you’ll find your favorites of 2017, plus a quick summary of what you can expect to learn from them.

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Content Paradigm of Sharing Economy

 

 

As a person who is exclusively an observer of social media and not actively participating in the buzz, it’s interesting to perceive the shift in the B2B sector and how clever brands utilize the voice of their audiences when working on this in the backend. Understanding the intricacies of linking, traffic and funnels is one thing, but grasping the emotional connotation of audience-generated content is a whole other. During WebSummit, I was monitoring the trending content on social media and jotted down some notes, that will definitely inspire some of the strategies we’re working on and also might be useful for startups that want to set a launchpad for success.

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Celebrating Wings4U’s 10th anniversary with Forbes

 

Being on the cover of the Forbes magazines is my BIG dream come true. I am an entrepreneur by heart and so there’s nothing more exciting and fulfilling than seeing an idea becoming a reality. It also came at the great timing as we are celebrating our 10th anniversary, and for the first time ever, we are telling our story.

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#INBOUND17: How to Use Content Marketing in Each Department of Your Business


It's a common mistake to think of your company's departments as separate units. Content marketing is what ties it all  together like superglue. This text is inspired by the thought-provoking “How to Use Content Marketing for Each Department of Your Business” talk by Kelsey Meyer, the co-founder and president of Influence & Co. at INBOUND2017. 


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4 Key Themes That Have Stuck With Me Since #INBOUND17


 

 

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#INBOUND17: 7 Trending Best Practices for Creating Videos That Convert

 

At the start of 2017, experts  predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.

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Getting Out of Your Comfort Zone vs. Remote Work

The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.

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6 Things to Consider Before Briefing A Marketing Agency

In a story of boy meets girl, erm, company meets prospect, things can go downhill if you’re not confident in your dating, erm, marketing skills, which is why it is paramount to find the right wingman. But before you set off on a quest for a marketing agency, you have to know how to brief effectively, so you get exactly what you want.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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