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Why every brand you care about is using video? [Infographic]

by Agnieszka Moleda, on August 1, 2018
Video is 2018’s hottest B2B marketing tool - and it’s here to stay. Engaging, effective, super memorable and more, here’s what sets video apart from the other marketing tools out there – and how it’s helping companies connect with their audiences. But it's not just about the trend itself. In fact, there are strong numbers driving it. So, why every brand you care about is using video? Let's take a look at reasons why these brands are doing the right thing.
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How Modern Search Has Evolved - Conversational Search

by Martin Curry, on November 22, 2017


 

The dynamics between sales and their audiences (and prospects) vary tremendously depending on a number of factors. One of the biggest ways is in what sales teams believe that their audiences are focused on, versus what they are actually focused on. Understanding this difference and working to minimise misunderstandings can be integral to the creation of long-term and positive relationships. 

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