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100+ countries & 30 languages in 1 program

 

Embarking on the journey of expanding a customer reference program to over 100 countries, each with its unique cultural tapestry and 30 different languages, is an exciting adventure. Success in this endeavor hinges on crafting a centralized strategy that not only celebrates linguistic diversity but also respects cultural nuances, ensuring an impactful and consistent customer experience. Let's dive into the essential steps to centralize a global customer evidence program.

 

Why every brand you care about is using video? [Infographic]

Video is 2018’s hottest B2B marketing tool - and it’s here to stay. Engaging, effective, super memorable and more, here’s what sets video apart from the other marketing tools out there – and how it’s helping companies connect with their audiences. But it's not just about the trend itself. In fact, there are strong numbers driving it. So, why every brand you care about is using video? Let's take a look at reasons why these brands are doing the right thing.

The Common Cure for Overthinking Video

Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?

Connection is Everything: Using Video to Build Lasting Relationships

To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.

The Video Production Process Explained

More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.

5 Myths about Video Marketing

Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.

The 5 biggest mistakes businesses make while scaling internationally

 One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?

What’s Lucky in the Year of the Dog? Celebrating Chinese New Year

 

n nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.

Customer evidence: 12 tips to get more nominations & publish more customer stories

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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