Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?
To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.
More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.
Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.
One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?
Xīn nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.