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Benefits of Using Infographics in Your Storytelling Strategy

 

Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.

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Customer Story Programs – Essential KPIs

 

The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.

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Main Pillars of Storytelling

 

Here are 5 pillars that would help you identify if you are using proper storytelling, or you are just making a fancy case study.

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One customer, a lot of benefits

 

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So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?

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How many stories could your customers tell?

 

When developing new services or products for your company, it is crucial to understand your customer well. You need to know what is relevant to your customer and what they value.

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Success Sells: Why You Need More Customer Success Stories

 

In today’s digitally connected world, selling isn’t easy. Buyers have all the information they need at the click of a button, and therefore, they are in control. So as a seller, how can you accelerate your sales success?

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Stories Compilation Assets

 

No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.

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Making the Most Out of Your Customer Stories

 

The success of many customer evidence programs is usually measured by the number of stories produced/published. But as the saying goes, “If a tree falls in a forest and no one is around to hear it…”, was the customer story ever published?

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