Effective communication and marketing strategies hinge on understanding and respecting cultural nuances, particularly when targeting diverse regions like Asia. Crafting customer stories tailored to the Asian market demands a thoughtful and customized approach to resonate with audiences and build trust. Letโs explore how to produce customer stories that are appreciated across Asia.
To create authentic customer stories, we must interview actual customers. To get good answers during those interviews, we need to ask good questions. Sounds pretty self-explanatory so far. But what makes a question good and an interview awesome for the customer? In this article, Miguel shares his experience working with our interviewing experts, what heโs learned so far and how we can all apply it in our customer interviews.
