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The Common Cure for Overthinking Video

by Asta Kurulyte, on July 19, 2018

Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?

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Connection is Everything: Using Video to Build Lasting Relationships

by Melis Hamurculu, on July 4, 2018

To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.

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The Video Production Process Explained

by Bernice V. Soriano, on June 22, 2018

More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.

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5 Myths about Video Marketing

by Melis Hamurculu, on June 19, 2018

Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.

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What’s Lucky in the Year of the Dog? Celebrating Chinese New Year

by Bernice V. Soriano, on February 16, 2018

 

n nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.

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Celebrating Wings4U’s 10th anniversary with Forbes

by Maria Sztarovics, on October 17, 2017

 

Being on the cover of the Forbes magazines is my BIG dream come true. I am an entrepreneur by heart and so there’s nothing more exciting and fulfilling than seeing an idea becoming a reality. It also came at the great timing as we are celebrating our 10th anniversary, and for the first time ever, we are telling our story.

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#INBOUND17: How to Use Content Marketing in Each Department of Your Business

by Elif Hiz, on October 13, 2017

It's a common mistake to think of your company's departments as separate units. Content marketing is what ties it all  together like superglue. This text is inspired by the thought-provoking “How to Use Content Marketing for Each Department of Your Business” talk by Kelsey Meyer, the co-founder and president of Influence & Co. at INBOUND2017. 


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4 Key Themes That Have Stuck With Me Since #INBOUND17

by Elif Hiz, on October 10, 2017


 

 

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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