“Where shall we eat?” I asked my friend when we were at the mall. “Oh, I’ve heard there’s a restaurant close by which is excellent - my mom swears by it,” she said. So off we went to have lunch there, and true to expectations, it was very good.

Now this might seem very normal to ask our friends, relatives, and colleagues for their thoughts, recommendations and reviews of just about anything. In fact, the world over, most of us love talking about the brands that we like, love and hate, and why we feel that way: HubSpot even says that consumers discuss specific brands casually 90x per week.

 More and more businesses are getting interested in customer evidence and with good reason. It’s not enough anymore to stick with traditional sales and marketing methods, with cold calls and bombarding customers with slogans and jingles in TV ads. Right now, everyone craves a relatable, authentic, and engaging story.

But while you might have such customer evidence in place, such as your case studies or customer stories, infographics, videos and so-on, how should you use these to their full potential?

More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.

Remote working, working from home, work from anywhere, or virtual work... All of these are buzz words now as more companies and people shift from the traditional ‘9 to 5’ office setup to a more digital arrangement. People are increasingly in search of a different set of benefits, and it centers around flexibility— from work hours to places and even teams— especially since we have the technology to make it possible.

Xīn nián kuài lè! In other words, Happy New Year in Chinese! Today we're taking a closer look at this important Chinese holiday, what it means, and how it is celebrated.

I’ve been “working from home,” as Filipinos would say, or doing remote work, for several years now, and I have seen the pros and cons. But this post isn’t about the benefits or issues of working virtually — it’s about what I’ve learned so far while working for Wings4U as a Production Manager. Here are my top lessons.