Cultural differences impact international business. This is nothing new, isn’t it? So why did I decide to write this article? Well, when you work in a fully remote company spread around the world—as we proudly do in Wings4U—and manage your clients' global customer stories program, breaking down the invisible cultural barriers is not an option—it’s part of your job.
Effective communication and marketing strategies hinge on understanding and respecting cultural nuances, particularly when targeting diverse regions like Asia. Crafting customer stories tailored to the Asian market demands a thoughtful and customized approach to resonate with audiences and build trust. Let’s explore how to produce customer stories that are appreciated across Asia.
Topics: Productivity, B2B Marketing, Customer Advocacy
Want to make the most of your summer break for your professional development? We've rounded up the essential skills every Customer Advocacy Professional should focus on. Find out how these skills can prepare you for your next challenge or help you handle everyday tasks more effectively. Plus, we suggest some fantastic free online courses you will want to take advantage of!
Embarking on the journey of expanding a customer reference program to over 100 countries, each with its unique cultural tapestry and 30 different languages, is an exciting adventure. Success in this endeavor hinges on crafting a centralized strategy that not only celebrates linguistic diversity but also respects cultural nuances, ensuring an impactful and consistent customer experience. Let's dive into the essential steps to centralize a global customer evidence program.
You want to innovate but need help to think of an original idea. On top of that, your schedule is hectic, the budget is tight, and you need to avoid compliance issues. Choosing a gift that exceeds your customer's expectations is a challenging task. That's why, from Wings4U, we bring you nine ideas that not only align with regulatory compliance but also follow the trends of 2024: hyper-personalization and sustainability.
Do you want to discover gifts that leave a lasting impression? Keep reading!
Topics: B2B Marketing, Customer Advocacy
In today's competitive business landscape, customer advocacy plays a crucial role in establishing trust, attracting new customers, and driving revenue growth. To harness the power of customer advocacy effectively, companies can adopt different operational models to manage their customer advocacy programs. In this article, we will explore four distinct customer advocacy operational models: the Evidence Program Model, the Reference Desk Model, the Community Focused Model, and the Proactive Model. Each model has its unique characteristics, benefits, and challenges. Let's delve into each one:
So, we know that Customer Advocacy can enhance your Content Marketing strategy. However, before diving into planning and creation, keep in mind to avoid some of the most common mistakes when creating your content:
Topics: Content creation, B2B Marketing
One reason some businesses are more successful than others is because they find and connect with their target personas consistently. Their marketing and sales reach out to the right audience with higher purchasing potential, because the product or service offered connects with their needs – it addresses a pain point.
Sitting, staring at a screen, and struggling to turn your inspiration into results? We've all been there. To help you get past it, here are 7 strategies to help you overcome writer's block.
The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.
