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How To Stay In Content Fashion - Ways To Repurpose And Repost Your Content

by Dragana Stajic, on August 8, 2017

The golden rule of content marketing is that it’s not about the content itself as much as it is about its promotion. Since nearly any piece of content you produce can be repurposed and promoted again and again, you shouldn’t miss the opportunity to use existing assets in a new outfit, keeping them fresh and up-to-date with current trends.

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What Is This Content Mapping You Speak Of?

by Dragana Stajic, on August 2, 2017

What do a pirate and an inbound marketer have in common? They both can’t get to the treasure without a map. While marketing booty isn’t measured in golden goblets and coins but rather in MQLs, SQLs, and new customers, the principle is the same but requires less plank walking and shoveling.

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What Is the Difference Between Buyer Personas and Target Audience?

by Agnieszka Moleda, on July 27, 2017

Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look. 

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7 Tips on Things to Avoid When Creating Buyer Personas

by Agnieszka Moleda, on July 20, 2017

Creating buyer personas isn’t easy, and it does take a little bit of time and practice to not only come up with them, but to then properly apply them in your marketing efforts. We’ve learned a lot about this over our years of inbound marketing actions, so here are the top seven things your business should avoid when creating buyer personas.

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5 Mistakes Made by Businesses in Their Content Marketing Efforts

by Agnieszka Moleda, on July 18, 2017

We’re constantly learning, often from our mistakes. Over time, as we’ve collaborated with marketing professionals representing a variety of businesses, from huge corporations to growing startups and just about everything in between, we’ve seen a lot. These marketing professionals live and breathe their passion and will stop at nothing to reach the goals that have been set — internally and externally.

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TED-inspired rant on good stories and great content

by Asta Kurulyte, on May 13, 2017

Having worked with brands that still practice the interruptive way of marketing and brands that put the customer first, I’ve grown to appreciate consistently good brand content as opposed to great content every so often. It may sound like good and great are iterations of the same, but I think there’s a slight distinction and I’d like to share the reasons behind that.

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What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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5 regions - no office – The secrets for team success

by Sandra Bakker, on March 29, 2017

 

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

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