Topics: B2B Marketing, Content Marketing, Inbound Marketing
In a story of boy meets girl, erm, company meets prospect, things can go downhill if you’re not confident in your dating, erm, marketing skills, which is why it is paramount to find the right wingman. But before you set off on a quest for a marketing agency, you have to know how to brief effectively, so you get exactly what you want.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
There is a five-letter word that can help you avoid shouting a lot of four-letter words at your coworkers, and it’s not ‘bonus.' The SMART goals method can be applied in marketing, but also in a variety of different kind of work-related projects. So, what does SMART stand for and how is this acronym used?
Adrian Mole knows it - growth is good but painful. Scaling to serve international markets brings countless challenges, and being a 100% remote company with employees working all across the globe, we have experienced some of those ourselves. Here's what we’ve learned: the 6 C's of internal communications and marketing for succeeding internationally:
Here it is: the marketer’s dream - a fresh, new lead. So shiny, so tempting to throw to the sales team like a gladiator to the lions...But do you really want to take the of risk seeing your lead torn into shreds instead of converting into a customer? For this, the lead generation machine can always benefit from some lead nurturing oil to help smoothen and speed up the process.
Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
Ah, the content marketer’s dilemma - to be, or not to be short and sweet when it comes to blog posts. While research by Medium and other outlets show that the ideal post length is between 700-1500 words, there are exceptions to the rule. Let's see how long posts compare to short ones in practice.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
The golden rule of content marketing is that it’s not about the content itself as much as it is about its promotion. Since nearly any piece of content you produce can be repurposed and promoted again and again, you shouldn’t miss the opportunity to use existing assets in a new outfit, keeping them fresh and up-to-date with current trends.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
What do a pirate and an inbound marketer have in common? They both can’t get to the treasure without a map. While marketing booty isn’t measured in golden goblets and coins but rather in MQLs, SQLs, and new customers, the principle is the same but requires less plank walking and shoveling.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
Creating buyer personas isn’t easy, and it does take a little bit of time and practice to not only come up with them, but to then properly apply them in your marketing efforts. We’ve learned a lot about this over our years of inbound marketing actions, so here are the top seven things your business should avoid when creating buyer personas.
