So, we know that Customer Advocacy can enhance your Content Marketing strategy. However, before diving into planning and creation, keep in mind to avoid some of the most common mistakes when creating your content:
Topics: Content creation, B2B Marketing
One reason some businesses are more successful than others is because they find and connect with their target personas consistently. Their marketing and sales reach out to the right audience with higher purchasing potential, because the product or service offered connects with their needs – it addresses a pain point.
Sitting, staring at a screen, and struggling to turn your inspiration into results? We've all been there. To help you get past it, here are 7 strategies to help you overcome writer's block.
The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
In a story of boy meets girl, erm, company meets prospect, things can go downhill if you’re not confident in your dating, erm, marketing skills, which is why it is paramount to find the right wingman. But before you set off on a quest for a marketing agency, you have to know how to brief effectively, so you get exactly what you want.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
There is a five-letter word that can help you avoid shouting a lot of four-letter words at your coworkers, and it’s not ‘bonus.' The SMART goals method can be applied in marketing, but also in a variety of different kind of work-related projects. So, what does SMART stand for and how is this acronym used?
Adrian Mole knows it - growth is good but painful. Scaling to serve international markets brings countless challenges, and being a 100% remote company with employees working all across the globe, we have experienced some of those ourselves. Here's what we’ve learned: the 6 C's of internal communications and marketing for succeeding internationally:
Here it is: the marketer’s dream - a fresh, new lead. So shiny, so tempting to throw to the sales team like a gladiator to the lions...But do you really want to take the of risk seeing your lead torn into shreds instead of converting into a customer? For this, the lead generation machine can always benefit from some lead nurturing oil to help smoothen and speed up the process.
Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
Ah, the content marketer’s dilemma - to be, or not to be short and sweet when it comes to blog posts. While research by Medium and other outlets show that the ideal post length is between 700-1500 words, there are exceptions to the rule. Let's see how long posts compare to short ones in practice.
