Cultural differences impact international business. This is nothing new, isn’t it? So why did I decide to write this article? Well, when you work in a fully remote company spread around the world—as we proudly do in Wings4U—and manage your clients' global customer stories program, breaking down the invisible cultural barriers is not an option—it’s part of your job. 

Want to make the most of your summer break for your professional development? We've rounded up the essential skills every Customer Advocacy Professional should focus on. Find out how these skills can prepare you for your next challenge or help you handle everyday tasks more effectively. Plus, we suggest some fantastic free online courses you will want to take advantage of!

As a customer marketing agency, we understand the significance of authentic video testimonials in showcasing the positive experiences of our clients. However, we've encountered challenges when receiving videos that we sadly had to dismiss due to poor quality. We've compiled a set of self-recording practices to address this issue and empower our clients to create impactful video testimonials effortlessly. 

Change often ushers in feelings of fear and uncertainty, triggering defensive reactions that can lead to resistance. In the realm of organizational cultural transformation, employees often are afraid of not being capable of accomplishing the new tasks, roles, or behaviors required. To tackle these reactions head-on, training on the requisite skills becomes vital, diminishing the perceived insecurity and fear associated with the demand for change.

You want to innovate but need help to think of an original idea. On top of that, your schedule is hectic, the budget is tight, and you need to avoid compliance issues. Choosing a gift that exceeds your customer's expectations is a challenging task. That's why, from Wings4U, we bring you nine ideas that not only align with regulatory compliance but also follow the trends of 2024: hyper-personalization and sustainability.

Do you want to discover gifts that leave a lasting impression? Keep reading!

Adopting a customer-centric culture, like any cultural transformation, is a deep, dynamic, and continuous process that requires the active participation of the entire organization. Having the support of the board of directors and building a team of change agents will not guarantee success. On this journey, communication becomes the backbone that supports each step towards a customer-centric culture.

Yes! You got it! If you read this article, you got the board on board. Congratulations! As we reviewed in the previous article, the support of the executive directors is crucial to a successful customer-centric culture adoption because, throughout their decisions, they exemplify the path to follow for the rest of the company. Now that you have achieved this significant step, it is time to form a team of change leaders.

In the previous article, we learned about the importance of creating a solid customer-centric culture in order to maximize the potential of your Customer Advocacy Program, and we anticipate that the role of the board of directors in this cultural change is substantial. 

In this article, we will explore two main topics: on the one hand, why the board's role is crucial when talking about change management, and on the other hand, how to gain their support to ensure that the entire organization focuses on adopting a customer-centric culture.

Let's begin!

Maximizing the benefits of Customer Advocacy in your acquisition strategy involves creating a solid customer-centric culture. It doesn't matter how great your Customer Advocacy program or strategy is; you will only succeed with a culture that puts the customer at the center of every business decision.