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Why every brand you care about is using video? [Infographic]

Video is 2018’s hottest B2B marketing tool - and it’s here to stay. Engaging, effective, super memorable and more, here’s what sets video apart from the other marketing tools out there – and how it’s helping companies connect with their audiences. But it's not just about the trend itself. In fact, there are strong numbers driving it. So, why every brand you care about is using video? Let's take a look at reasons why these brands are doing the right thing.

The Common Cure for Overthinking Video

Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?

Connection is Everything: Using Video to Build Lasting Relationships

To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.

The Video Production Process Explained

More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.

5 Myths about Video Marketing

Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.

#INBOUND17: 7 Trending Best Practices for Creating Videos That Convert

 

At the start of 2017, experts  predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.

Customer evidence: 12 tips to get more nominations & publish more customer stories

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