Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at allโฆ
Sounds cool, doesnโt it?๐
Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that donโt blog. Itโs hard to beat blog posts as a solid investment for your digital marketing strategy.
We now live in a digital world crammed full of content and amazing solutions. As a B2B company, you know your solution needs to stand out from your competitors. You know you need to bring more leads to your sales teams. Where to start? If you want to show successful ROI - in the form of Sales Qualified Leads, and revenue - you will need solid target personas in place so you know where youโre aiming.
There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesnโt have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.
Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.
A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isnโt working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?
According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.
The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyerโs journey.
If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you canโt pass the test if you donโt succeed in both stages.
Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.
