The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.
If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages.
Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.
Topics: Content creation, B2B Marketing
The end of the year is always a good time for various summaries. And that's what we did! We looked behind and chose most viewed posts about inbound marketing published on our blog in 2016. Here we go!
In HubSpot’s survey, 73% of companies listed inbound as a primary approach to marketing, but is inbound really the best choice for every company? Wings4U has developed the STASIS check as a quick way to determine if inbound marketing is right for your business by considering six critical factors.
Is there a saying such as 'Creating the video is only half of the work, the other half is publishing and promoting it?’ If not, we’ve just said it, because the channels you decide to post on and how you distribute your video is just as important as producing a great piece of content. There is so much content in the digital space nowadays; the struggle is no longer to publish the next good one, but is rather in making it heard and putting it in front of your target audience.
Content marketing strategies have evolved rapidly over the past years, and there is no question that we have stepped into the era of video as of 2016. Video is the most recent superstar among digital marketers and is expected to dominate this field in the near future according to industry experts and studies. While Syndacast expects 74% of all Internet traffic in 2017 to be from video, Cisco adds to this with a forecast that it will increase to 80% by 2019.
Marketers are well aware of the power of telling stories; however, it may seem tricky when it comes to creating videos for B2B brands. There is often a misguided perception that B2B products or services are not as entertaining or attractive as those of B2C; yet, there is often more to tell your audience for the former.
We live in a hyper-connected world. With online searches and social media sharing, brands are crossing borders faster than companies can keep up. The internet has no boundaries and neither should you.
Customer stories are all about getting to know your target audience well, figuring out their pain points and sharing how you’ve solved these problems before. This acts as a selling point to potential customers. We found the best way was to treat them as a body, from head to toe. Here’s how to build one in four easy steps:
