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Sandra Bakker

Global Account Lead - Microsoft

Recent Posts by Sandra Bakker:

5 regions - no office – The secrets for team success


Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

Three Tips to Kick Start your Global B2B Marketing

We live in a hyper-connected world. With online searches and social media sharing, brands are crossing borders faster than companies can keep up. The internet has no boundaries and neither should you.

Why A Great Customer Evidence Story Is Life-Changing For Your B2B Business

Customer reviews are transforming marketing strategies, and it’s fair to say that marketers no longer have full control over their product’s branding. Market research and our own experience with our clients show that enterprise buyers are increasingly valuing and searching for transparent and unbiased information on your products and services. What this means is, they are no longer browsing through your website and pricing pages to form an opinion, but are actually looking to find information written by other users about their experience and thoughts on your brand, on third-party websites and alternative channels.

Customer evidence: 12 tips to get more nominations & publish more customer stories

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