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Liane Ng

APAC Global Accounts Manager

Recent Posts by Liane Ng:

What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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Why is inbound marketing replacing traditional marketing?

by Liane Ng, on March 1, 2017

There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesn’t have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.

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The Power of CTAs For a High-Converting Website

by Liane Ng, on February 22, 2017

Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.

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Optimize Your CTA for Lead Generation

by Liane Ng, on February 14, 2017

A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isn’t working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?

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How to Create a Basic Lead Generation Campaign

by Liane Ng, on February 3, 2017

According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.

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4 best practices to create content that attracts the right visitors

by Liane Ng, on January 24, 2017

The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.

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How to Use Social Media for Content Distribution?

by Liane Ng, on January 19, 2017

If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages. 

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2016 Wrap-Up: How Effective Was Your Inbound Marketing?

by Liane Ng, on January 10, 2017

In a few words, inbound marketing is marketing by attracting, rather than interrupting, and 2016 showed us that not only is inbound a hot topic among marketers, but it’s also the method that is rapidly being implemented by businesses.  73% of B2B marketers say they plan to operate content marketing as an ongoing and committed business process, because they are seeing results!

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