Studies also show that viewers retain 95% of a message in video format, compared to just 10% when reading it, so while planning your Customer Evidence strategy, you’d probably want to add videos in it. We already talked about customer stories not being a burden to customers, and how quick and easy it is for them to participate in a success story production. But you may be wondering: What if we add a video to the package? Surely that would require more effort from them and be a bigger ask? 

While it does require more time, I assure you—it’s time they’ll happily spend.

Featuring in a video is exciting

Much like written success stories, video stories offer customers a chance to share their achievements and highlight how your product or service has positively impacted their work. Yet, the addition of video adds an extra layer of excitement. Many customers relish the opportunity to be on camera and speak directly about their success—especially when they know their story will reach a wider, more engaged audience. 

Seeing themselves on screen, telling their story in their own words, gives customers a sense of pride and recognition. It’s an opportunity to not only share their accomplishments but to visually showcase the effort they've put in. This can be extremely gratifying, as they experience a level of celebration that written content simply cannot replicate.

Still an easy process, and extra fun

Compared to a written story production, producing a success story video—including an onsite filming—takes essentially just three more steps for the Customer:

1. 1. 1. Select video speakers 

      2. Review and approve the creative brief 

      3. Welcome the video crew at their specified location

      4. Review and approve the edited video

Step 1: Select video speakers 

For a two to three-minute video, it's ideal to have up to three speakers. This keeps the video engaging while allowing each speaker enough time to share their piece. On the filming day, an hour for each speaker’s interview is usually enough to prepare their setup and capture a few takes, ensuring they feel confident and at ease.

Step 2: Review and approve the creative brief

Your Customer will be happy to receive a creative brief or storyboard. This usually includes sample interview questions, suggested b-roll scenarios, and a filming schedule. Clear guidance like this helps them organize their teams and get ready for the big day.

Step 3: Welcome the video crew at their specified location

Once logistics are confirmed, a small video crew—could be just two or three people to be unobtrusive—will visit their location for a day. They’ll interview the chosen speakers and capture additional footage of their team and environment. This unique experience is often enjoyable for participants, as it offers a rare glimpse into the world of professional video production. Plus, the crew ensures everyone has a great time and feels comfortable on camera.

Step 4: Review and approve the edited video

This is where the real magic happens. Your Customer gets to see their story beautifully brought to life on screen, highlighting their achievements in a compelling, professional way. They’ll have the opportunity to review it and request any adjustments to ensure it perfectly aligns with their brand and vision before it’s published.

And they get a high-quality video for their brand!

Once the video goes live, your customer can share it across their platforms, social media, or at events. It becomes an inspiring, high-quality marketing asset that highlights their success—and all they had to spend for this was just a bit of their time in the process. 

You’d love to try it out with your customers but don’t have the video capabilities for it?

At Wings4U, with our global network of artists, we can handle the entire video production process, no matter where your customers are. If you’d like to learn more, feel free to reach out—we’re here to help bring your customer stories to life!