Many businesses hesitate to ask customers for their stories, fearing it might seem like a burden. Even when they begin the process, they worry about coming across as pushy during follow-ups, often waiting weeks—or even months—for a simple approval. This delay can result in creative work going to waste if it’s never published. But not only do customers find value in creating a success story with you, the process itself will feel thrilling rather than a burden to them, so long you don’t make it sound like one.

Breaking the Misconception

The notion that customer stories impose on clients is rooted in the assumption that people are too busy or uninterested in participating. Yet, the reality is quite different. Many customers are eager to share their positive experiences, especially when they have developed a strong relationship with your brand. They’re proud to showcase how your product or service has positively impacted their work, as it is part of their own success.

People love to talk about their success 

By creating a customer story, you give your customers an opportunity to share their hard work, growth, and achievements with others. Especially for more internal projects, they may not have many platforms to share it on their own.

It brings more visibility to their brand

Their organization’s success will be celebrated on a new platform, which is also great visibility for them—especially if you’re a recognized, global brand yourself. It can also be amplified via social channels, industry events, and more. 

It provides them personal satisfaction and recognition

Your customer’s brilliant work deserves appreciation—and you’re giving them just that by offering to produce a success story about them. Contributing to a brand’s narrative can be fulfilling. Customers enjoy seeing their stories featured, knowing they’ve played a role in a company’s success and possibly inspiring others.

The process is very smooth for them 

They get to simply share their positive experience with you over a call, and a team of experts in storytelling will work their magic. Then they get to see the final product and ensure they’re satisfied with the outcome before publication.

And the best part? 

This is a win-win for both parties. Your business gets a powerful success story that drives credibility and engagement, while they gain visibility and promotion—without any cost to them.

A super easy process

Even to create the most impactful story, you really just need the Customer to support on three quick steps: 

1. 1. 1. 1. Sign a content release agreement to protect their own data
         2. Hop on one interview call online to share their positive experience 
         3. Review and approve the final product 

Step 1: Signing the agreement

You might think this is the first favor you'll ask your customer—giving your business the rights to use their name and story. But this step is also in place to protect your customers and ensure they’re comfortable with how their personal data, inputs, and story will be used. They will appreciate the transparency and fairness of the process, seeing it as a collaborative project between both parties.

Step 2: Hopping on a call

This interview call typically lasts about an hour, making it easy to fit into a busy schedule. During this time, your customer will be the center of attention, sharing their hard work and the success it brought to their business. As they speak with experts skilled in highlighting key aspects of their story, they may also gain new insights on how to present it themselves.

Step 3: Reviewing and approving the story 

Once the story is drafted, your customer will have the chance to read it and see the fruit of their labor come to life. They'll be excited to see how you’ve distilled a wealth of information into a clear, impactful narrative. In addition, they’ll be able to suggest any final tweaks to ensure the story is accurate and that their brand is represented just right before publication.

And that’s it! 

Then, they can simply wait for the notification once the story is live, ready to share and celebrate their success on their own platforms!