No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.
Stories Compilation Assets
No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available. You might have stories on your website, quotes, and logos buried in various slides, testimonials in blogs and press releases, and the list goes on. If you want to capitalize on the value of already existing content, while creating more assets for your sales team and promoting your Advocacy Program internally and externally, keep reading:
What is a Stories Compilation Asset?
A Stories Compilation is an asset that puts together all the customer evidence your company has created around a priority group. It can be for one product, for one industry, or one region. Your sales team will feel more comfortable sharing a compilation asset rather than going through all your content resources to search for the perfect examples for their prospects. They will have access to a variety of evidence in an effective, easy-to-use format.
What impact does a Stories Compilation bring?
- Primarily, this is a sales tool. Think of it as something that your sellers will use to drive conversations, by providing their prospects with organized and impactful evidence of the value your products are bringing to the market.
- These assets will help you promote your Customer Advocacy Program internally as well. By gathering all your evidence, and sharing it with different departments (BGs, PMMs, CSMs & AEs) you will bring awareness to the content you are producing in your program. Especially when you have a wide variety of customer content, it can be easy for other teams to lose track of all the resources they have available.
- Stories Compilations can also become a tool to engage your existing customers to participate in your program by sharing their own stories. Adding a CTA to them can help build your pipeline by sending the customers directly to your Nomination Form.
- Finally, a Stories Compilation Asset will contribute to your GTM strategy planning for the next year. Through these assets, you will curate the more relevant use cases you want to prioritize in the future and a compilation of the product’s perceived value from your happy customers.
What formats should be used?
There isn’t just one format that works. You can build it as creatively as you want. By building videos, eBooks, decks, and more.
What type of assets can be compiled?
Every evidence material you have produced is a piece you can use as part of these assets. Videos, written cases, hero quotes, and logos can all be brought together under a single roof to share the story of how your customers perceive your product.
Get more out of the content your company produces, by maximizing its use and providing more variety in the way it supports other teams.