I thought I’d finally proven every one of my math teachers wrong.

“Pay attention!” they’d say, “because no matter what you do in life, you’re going to use algebra.”. But does this apply to me, since I work in marketing? Not digital marketing or market research, but something so qualitative that there was no way I would ever need algebra: Customer engagement. I facilitated executive briefings. No math is involved there. I set up executive sponsorship programs. Nothing but addition, subtraction and statistics in that. And I built and ran customer advisory boards. Math-free? Not so fast…

I learned that launching Customer Advisory Boards requires knowledge of three -- until now -- little-known mathematical concepts. With apologies to Pythagoras, Euclid, and my 8th-grade algebra teacher, Mr Fitz-Randolph, here are three mathematical concepts that will help you set your CAB up for success.

In today's competitive business landscape, customer advocacy plays a crucial role in establishing trust, attracting new customers, and driving revenue growth. To harness the power of customer advocacy effectively, companies can adopt different operational models to manage their customer advocacy programs. In this article, we will explore four distinct customer advocacy operational models: the Evidence Program Model, the Reference Desk Model, the Community Focused Model, and the Proactive Model. Each model has its unique characteristics, benefits, and challenges. Let's delve into each one:

Customer-centric approaches in business have become increasingly essential for success. Understanding the distinctions between customer marketing, customer advocacy, customer reference, and customer evidence is vital for companies to effectively prioritize tactics. This article will explore the key differences, provide examples, and offer insights to help your business develop strong relationships with your customers. We’ll also share practical tips for marketing professionals to excel in each area.

In this article, Matias discusses the challenges faced by customer marketers in building an effective content strategy and provides solutions to tackle them. Have you heard sellers complain that customer stories are too long? Do they say your stories are not addressing specific questions asked by prospects? Do you struggle to source enough customer nominations? Do sellers struggle to find customer stories? If you answered ‘Yes’ to any of the above, read on to find the solutions. 

As a customer marketer, you’ll face many challenges in your quest to build the most effective content strategy. Let’s look at the most common ones and how you can successfully tackle them:

Advocacy Programs are often underestimated in their complexity. However, with the right reporting strategy, you can easily show the value of your Advocacy Program to your team and stakeholders. In this article, Iulia shares a step-by-step guide on how to build a comprehensive reporting base, from creating a list of data points to refining and improving your reporting structure. Say goodbye to time-sucking methods and unreliable reporting, and get ready to take your Advocacy Program to the next level.

Are you tired of presenting numbers to stakeholders who just don't seem to get what any of it means? Maybe it's time to up your storytelling game. In this article, Iulia shares tips on how to create engaging, impactful reports that clearly communicate the value of your customer advocacy program. From empathizing with your audience to providing context and action plans, Iulia covers the key elements of a successful report that tells a story. So, whether you use a sophisticated reporting tool or a simple spreadsheet, you can showcase the impact of your advocacy program and inspire others to join in. Ready to take your reporting to the next level? Read on to learn more.

Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.

We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?