Topics: Customer Evidence, Customer Advocacy
Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?
When developing new services or products for your company, it is crucial to understand your customer well. You need to know what is relevant to your customer and what they value.
In today’s digitally connected world, selling isn’t easy. Buyers have all the information they need at the click of a button, and therefore, they are in control. So as a seller, how can you accelerate your sales success?
The success of many customer evidence programs is usually measured by the number of stories produced/published. But as the saying goes, “If a tree falls in a forest and no one is around to hear it…”, was the customer story ever published?
Here are the reasons why Customer Advocacy is so important for your brand
COVID 19 has had a powerful impact on business. Among the many changes, the pandemic has left us with is the fact that companies have become more selective. They actively seek out businesses that demonstrate and build trust.
Topics: Customer Evidence, Customer Advocacy
Today, the most important person selling your product or service is no longer you—it’s your customer. What’s important is customer engagement and how it benefits you, your customer, and your prospects. When it comes to customer marketing, you may have heard a few terms - Customer Advocacy, Customer Evidence, and Customer Reference. They all sound similar, and we may think we know what they are, but they are in fact quite different.
There are case studies and there are customer stories. You’d think it’s a similar concept with different names. But what if it’s not?
