Here are the reasons why Customer Advocacy is so important for your brand
#1 A handful of advocates can double your revenue.
Having great advocates can bring you more revenue in so many ways. An increase in advocacy can mean as little as 5-10 extremely happy customers, who will spread the word of your brand to their environment, and the world.
#2 People trust advocates
If your customers love you, there’s a good chance their friends and followers will buy from you. Consumers are more likely to trust posts by real people than those created by brands. That means marketers need to emphasize the authenticity of their brands to register with today's consumers.
#3 Advocates spend more and bring in more revenue
You’ve probably already heard that acquiring a new customer can cost five times more than keeping an existing customer.
The costs continue to decline as you provide better customer service and become a more customer-centric company. Your advocates will become living proof of that.
#4 Up to half of your customers will come from word-of-mouth
Customer advocates are more vocal about their brands. People want to talk about their purchases - it’s human nature. They also trust others’ opinions more than they trust most brands. To drive more sales, begin a customer advocacy program to give your customers something great to talk about.
Customer advocacy is a relentless focus on the customer. It’s doing the things that make your business stronger in the long term. If you want to be around in 10, 20, or even 50 years, customer advocacy is the key.