We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?
When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.
So, you’ve received an email from your VP asking you to set up a CAB. What now?
A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.
Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:
Topics: Customer Advocacy
When it comes to your sales teams needing a reference for a sales call, do they know where to find them?
Is the list of references sitting in a spreadsheet/Dropbox/Google drive somewhere in the marketing department? On the corporate website (and way out of date)? Or even worse, in someone’s head or their personal notepad maybe?
As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.
If more than 75% of B2B buyers are consulting three or more sources of advocacy before they make a purchase decision - what are you doing about it?
Creating an advocacy program will help you and your company to make the most out of the opportunity. But how do you get started & what do you look for?
Here are the reasons why Customer Advocacy is so important for your brand
COVID 19 has had a powerful impact on business. Among the many changes, the pandemic has left us with is the fact that companies have become more selective. They actively seek out businesses that demonstrate and build trust.
