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Questions to Guide Your CAB Planning

 

Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:

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One customer, a lot of benefits

 

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So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?

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How many stories could your customers tell?

 

When developing new services or products for your company, it is crucial to understand your customer well. You need to know what is relevant to your customer and what they value.

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Success Sells: Why You Need More Customer Success Stories

 

In today’s digitally connected world, selling isn’t easy. Buyers have all the information they need at the click of a button, and therefore, they are in control. So as a seller, how can you accelerate your sales success?

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How To Identify A Pain Point and Turn It Into An Opportunity

One reason some businesses are more successful than others is because they find and connect with their target personas consistently. Their marketing and sales reach out to the right audience with higher purchasing potential, because the product or service offered connects with their needs – it addresses a pain point.

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Stories Compilation Assets

 

No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.

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Making the Most Out of Your Customer Stories

 

The success of many customer evidence programs is usually measured by the number of stories produced/published. But as the saying goes, “If a tree falls in a forest and no one is around to hear it…”, was the customer story ever published?

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Maintaining a Healthy Pipeline of Customer Stories

Part of any Customer Advocacy strategy (and very often the first step into Customer Advocacy) is producing and publishing Customer Stories.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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