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LinkedIn Social Selling Meets the Power of Customer Stories (With Examples)

Fellow customer marketers! Ready to up your LinkedIn game and make the most out of customer stories? This article offers tips for crafting B2B LinkedIn content to showcase your customer successes. By the end, you'll be ready to create LinkedIn posts that grab attention, foster connections, and drive results. So, let's dive in!

Identifying Pain Points and Turning Them into Opportunities (With Examples)

Have you ever stumbled on a pain point and wondered how to turn it into an opportunity? Well, you're in luck! We're diving into the art of identifying pain points and turning them into opportunities. By the end of this article, you'll have some practical tips and tricks up your sleeve to help your clients and customers thrive. So, let's jump right in!

Master customer evidence: 4 common challenges and how to overcome them

In this article, Matias discusses the challenges faced by customer marketers in building an effective content strategy and provides solutions to tackle them. Have you heard sellers complain that customer stories are too long? Do they say your stories are not addressing specific questions asked by prospects? Do you struggle to source enough customer nominations? Do sellers struggle to find customer stories? If you answered ‘Yes’ to any of the above, read on to find the solutions. 

As a customer marketer, you’ll face many challenges in your quest to build the most effective content strategy. Let’s look at the most common ones and how you can successfully tackle them:

5 Ways B2B Success Stories Boost Your Marketing Efforts

Any B2B marketing strategy is better when it uses the power of customer voices. Their stories connect with your audience, strengthen your brand, and drive sales. In this article, we'll explore five compelling reasons to integrate customer success stories into your marketing playbook, and how they can amplify your efforts for greater impact.

Top Questions to Ask When Selecting an Advocacy Platform

Customer Advocacy Reporting: a Robust Foundation for Your Advocacy Program

Advocacy Programs are often underestimated in their complexity. However, with the right reporting strategy, you can easily show the value of your Advocacy Program to your team and stakeholders. In this article, Iulia shares a step-by-step guide on how to build a comprehensive reporting base, from creating a list of data points to refining and improving your reporting structure. Say goodbye to time-sucking methods and unreliable reporting, and get ready to take your Advocacy Program to the next level.


Customer Advocacy Reporting: the Story Behind the Numbers

Are you tired of presenting numbers to stakeholders who just don't seem to get what any of it means? Maybe it's time to up your storytelling game. In this article, Iulia shares tips on how to create engaging, impactful reports that clearly communicate the value of your customer advocacy program. From empathizing with your audience to providing context and action plans, Iulia covers the key elements of a successful report that tells a story. So, whether you use a sophisticated reporting tool or a simple spreadsheet, you can showcase the impact of your advocacy program and inspire others to join in. Ready to take your reporting to the next level? Read on to learn more.


The essentials of an effective customer journey

How do You Successfully Integrate an Outsourced Customer Advocacy Resource into Your Team?

Many companies are facing lean staffing budgets and finding it difficult to increase headcount where they need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.

Benefits of Using Infographics in Your Storytelling Strategy


Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.

Customer evidence: 12 tips to get more nominations & publish more customer stories

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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