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Unleashing the potential of customer marketing


Customer marketing is an integral part of any successful business strategy. By nurturing and leveraging existing customer relationships, companies can unlock untapped potential for growth.


How Customer Success Stories Can Benefit Your Business


Customer success stories are the hidden gems of a thriving B2B business, showcasing real-world examples of how your products or services have made a tangible impact on clients. By sharing these stories, you can build credibility, inspire trust, and effectively communicate your value proposition to potential customers.


Key Aspects for a Shining Customer Story


In the world of business, success stories aren't just inspiring tales – they're powerful tools that can influence potential customers and partners. While at the same time is an unique opportunity to give your best customers a place to shine. A well-crafted case study or customer story can be the beacon that guides others toward your product or service. But what truly sets a case study apart and makes it shine? Let's dive into the key aspects that can transform an ordinary customer story into a captivating masterpiece.


Is your organization ready for a Customer Evidence program? Checklist


Are you considering implementing a Customer Evidence program but you’re not sure if you’re ready or not? The following provides you with some clear prerequisites you need to have in place before you start.


The Algebra of CAB Success


I thought I’d finally proven every one of my math teachers wrong.

“Pay attention!” they’d say, “because no matter what you do in life, you’re going to use algebra.”. But does this apply to me, since I work in marketing? Not digital marketing or market research, but something so qualitative that there was no way I would ever need algebra: Customer engagement. I facilitated executive briefings. No math is involved there. I set up executive sponsorship programs. Nothing but addition, subtraction and statistics in that. And I built and ran customer advisory boards. Math-free? Not so fast…

I learned that launching Customer Advisory Boards requires knowledge of three -- until now -- little-known mathematical concepts. With apologies to Pythagoras, Euclid, and my 8th-grade algebra teacher, Mr Fitz-Randolph, here are three mathematical concepts that will help you set your CAB up for success.


Exploring Customer Advocacy Operational Models: Characteristics and Benefits


In today's competitive business landscape, customer advocacy plays a crucial role in establishing trust, attracting new customers, and driving revenue growth. To harness the power of customer advocacy effectively, companies can adopt different operational models to manage their customer advocacy programs. In this article, we will explore four distinct customer advocacy operational models: the Evidence Program Model, the Reference Desk Model, the Community Focused Model, and the Proactive Model. Each model has its unique characteristics, benefits, and challenges. Let's delve into each one:

Mistakes When Creating Content and How to Fix Them


So, we know that Customer Advocacy can enhance your Content Marketing strategy. However, before diving into planning and creation, keep in mind to avoid some of the most common mistakes when creating your content:

Customer evidence project management is an art and a skill


As a customer advocacy and customer evidence agency, we are the bridge between happy customers and the companies that helped make their dreams come true. We help our clients and their customers tell their success stories. In this article, Agustina reviews the best practices we apply at Wings4U to deliver hundreds of awesome customer success stories every year and how each technique serves a purpose.

Good customer interviews make for awesome customer stories


To create authentic customer stories, we must interview actual customers. To get good answers during those interviews, we need to ask good questions. Sounds pretty self-explanatory so far. But what makes a question good and an interview awesome for the customer? In this article, Miguel shares his experience working with our interviewing experts, what he’s learned so far and how we can all apply it in our customer interviews.

Your customers know what your content should be - better than you do


In this article, Melis explores ways to harness the full power of customer advocates to boost your content marketing strategy. From making your content convenient and diverse to empowering advocates to get involved in the content creation process, there are several ways to drive more user-generated content (UGC) and engagement. Additionally, getting credible advocates contributing content can help your brand reach a wider network of potential customers.

Customer evidence: 12 tips to get more nominations & publish more customer stories

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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