In the world of business, success stories aren't just inspiring tales – they're powerful tools that can influence potential customers and partners. While at the same time is an unique opportunity to give your best customers a place to shine. A well-crafted case study or customer story can be the beacon that guides others toward your product or service. But what truly sets a case study apart and makes it shine? Let's dive into the key aspects that can transform an ordinary customer story into a captivating masterpiece.

Are you considering implementing a Customer Evidence program but you’re not sure if you’re ready or not? The following provides you with some clear prerequisites you need to have in place before you start.

I thought I’d finally proven every one of my math teachers wrong.

“Pay attention!” they’d say, “because no matter what you do in life, you’re going to use algebra.”. But does this apply to me, since I work in marketing? Not digital marketing or market research, but something so qualitative that there was no way I would ever need algebra: Customer engagement. I facilitated executive briefings. No math is involved there. I set up executive sponsorship programs. Nothing but addition, subtraction and statistics in that. And I built and ran customer advisory boards. Math-free? Not so fast…

I learned that launching Customer Advisory Boards requires knowledge of three -- until now -- little-known mathematical concepts. With apologies to Pythagoras, Euclid, and my 8th-grade algebra teacher, Mr Fitz-Randolph, here are three mathematical concepts that will help you set your CAB up for success.

In today's competitive business landscape, customer advocacy plays a crucial role in establishing trust, attracting new customers, and driving revenue growth. To harness the power of customer advocacy effectively, companies can adopt different operational models to manage their customer advocacy programs. In this article, we will explore four distinct customer advocacy operational models: the Evidence Program Model, the Reference Desk Model, the Community Focused Model, and the Proactive Model. Each model has its unique characteristics, benefits, and challenges. Let's delve into each one:

So, we know that Customer Advocacy can enhance your Content Marketing strategy. However, before diving into planning and creation, keep in mind to avoid some of the most common mistakes when creating your content:

As a customer advocacy and customer evidence agency, we are the bridge between happy customers and the companies that helped make their dreams come true. We help our clients and their customers tell their success stories. In this article, Agustina reviews the best practices we apply at Wings4U to deliver hundreds of awesome customer success stories every year and how each technique serves a purpose.

To create authentic customer stories, we must interview actual customers. To get good answers during those interviews, we need to ask good questions. Sounds pretty self-explanatory so far. But what makes a question good and an interview awesome for the customer? In this article, Miguel shares his experience working with our interviewing experts, what he’s learned so far and how we can all apply it in our customer interviews.

In this article, Melis explores ways to harness the full power of customer advocates to boost your content marketing strategy. From making your content convenient and diverse to empowering advocates to get involved in the content creation process, there are several ways to drive more user-generated content (UGC) and engagement. Additionally, getting credible advocates contributing content can help your brand reach a wider network of potential customers.

Customer-centric approaches in business have become increasingly essential for success. Understanding the distinctions between customer marketing, customer advocacy, customer reference, and customer evidence is vital for companies to effectively prioritize tactics. This article will explore the key differences, provide examples, and offer insights to help your business develop strong relationships with your customers. We’ll also share practical tips for marketing professionals to excel in each area.

As businesses strive to grow and become more competitive, building a customer advocacy program becomes increasingly important. Within the sphere of advocacy, a reference program can help organizations leverage satisfied customers to influence the buying decisions of potential customers. However, managing a program such as this can be challenging. In this article, we’ll dive deep into the reference desk model, outlining the benefits and challenges it presents, as well as identifying ways to optimize its use.