As a customer advocacy and customer evidence agency, we are the bridge between happy customers and the companies that helped make their dreams come true. We help our clients and their customers tell their success stories. In this article, Agustina reviews the best practices we apply at Wings4U to deliver hundreds of awesome customer success stories every year and how each technique serves a purpose.

To create authentic customer stories, we must interview actual customers. To get good answers during those interviews, we need to ask good questions. Sounds pretty self-explanatory so far. But what makes a question good and an interview awesome for the customer? In this article, Miguel shares his experience working with our interviewing experts, what he’s learned so far and how we can all apply it in our customer interviews.

In this article, Melis explores ways to harness the full power of customer advocates to boost your content marketing strategy. From making your content convenient and diverse to empowering advocates to get involved in the content creation process, there are several ways to drive more user-generated content (UGC) and engagement. Additionally, getting credible advocates contributing content can help your brand reach a wider network of potential customers.

Customer-centric approaches in business have become increasingly essential for success. Understanding the distinctions between customer marketing, customer advocacy, customer reference, and customer evidence is vital for companies to effectively prioritize tactics. This article will explore the key differences, provide examples, and offer insights to help your business develop strong relationships with your customers. We’ll also share practical tips for marketing professionals to excel in each area.

As businesses strive to grow and become more competitive, building a customer advocacy program becomes increasingly important. Within the sphere of advocacy, a reference program can help organizations leverage satisfied customers to influence the buying decisions of potential customers. However, managing a program such as this can be challenging. In this article, we’ll dive deep into the reference desk model, outlining the benefits and challenges it presents, as well as identifying ways to optimize its use.

Fellow customer marketers! Ready to up your LinkedIn game and make the most out of customer stories? This article offers tips for crafting B2B LinkedIn content to showcase your customer successes. By the end, you'll be ready to create LinkedIn posts that grab attention, foster connections, and drive results. So, let's dive in!

Have you ever stumbled on a pain point and wondered how to turn it into an opportunity? Well, you're in luck! We're diving into the art of identifying pain points and turning them into opportunities. By the end of this article, you'll have some practical tips and tricks up your sleeve to help your clients and customers thrive. So, let's jump right in!

In this article, Matias discusses the challenges faced by customer marketers in building an effective content strategy and provides solutions to tackle them. Have you heard sellers complain that customer stories are too long? Do they say your stories are not addressing specific questions asked by prospects? Do you struggle to source enough customer nominations? Do sellers struggle to find customer stories? If you answered ‘Yes’ to any of the above, read on to find the solutions. 

As a customer marketer, you’ll face many challenges in your quest to build the most effective content strategy. Let’s look at the most common ones and how you can successfully tackle them:

Any B2B marketing strategy is better when it uses the power of customer voices. Their stories connect with your audience, strengthen your brand, and drive sales. In this article, we'll explore five compelling reasons to integrate customer success stories into your marketing playbook, and how they can amplify your efforts for greater impact.