Topics: Customer Advocacy, StaffAugmentation
Advocacy Programs are often underestimated in their complexity. However, with the right reporting strategy, you can easily show the value of your Advocacy Program to your team and stakeholders. In this article, Iulia shares a step-by-step guide on how to build a comprehensive reporting base, from creating a list of data points to refining and improving your reporting structure. Say goodbye to time-sucking methods and unreliable reporting, and get ready to take your Advocacy Program to the next level.
Topics: Customer Advocacy, StaffAugmentation
Are you tired of presenting numbers to stakeholders who just don't seem to get what any of it means? Maybe it's time to up your storytelling game. In this article, Iulia shares tips on how to create engaging, impactful reports that clearly communicate the value of your customer advocacy program. From empathizing with your audience to providing context and action plans, Iulia covers the key elements of a successful report that tells a story. So, whether you use a sophisticated reporting tool or a simple spreadsheet, you can showcase the impact of your advocacy program and inspire others to join in. Ready to take your reporting to the next level? Read on to learn more.
Topics: StaffAugmentation
Many companies are facing lean staffing budgets and finding it difficult to increase headcount where they need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.
Topics: Customer Evidence, Customer Advocacy
Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?
When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.
So, you’ve received an email from your VP asking you to set up a CAB. What now?
A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.
The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.
