Topics: StaffAugmentation
Many companies are facing lean staffing budgets and finding it difficult to increase headcount where they need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.
Topics: Customer Evidence, Customer Advocacy
Have you ever read a great customer story, but it was written in long paragraphs? Just a lot of words and words in sight.
We have been talking a lot about Customer Advocacy and how important it is to your brand. But how do you get your customers from being just customers to becoming your advocates?
When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.
So, you’ve received an email from your VP asking you to set up a CAB. What now?
A CAB shouldn’t exist without the buy-in and active engagement of internal stakeholders. You can’t and you shouldn’t do it all.
The KPIs for customer story programs (whether they are called evidence, advocacy, or voice-of-the-customer programs) vary from company to company – and are often based on corporate goals and priorities.
Here are 5 pillars that would help you identify if you are using proper storytelling, or you are just making a fancy case study.
Planning your Customer Advisory Board can be very complex and time-consuming. There are many factors to consider, many details to plan, and conversations to have.
If you are in the initial design stage, or if you want to redefine your CAB, let’s look at 6 questions that would guide your process:
So you’ve launched a customer advocacy initiative? Congratulations!! But you may also be thinking, what’s next?
