One reason some businesses are more successful than others is because they find and connect with their target personas consistently. Their marketing and sales reach out to the right audience with higher purchasing potential, because the product or service offered connects with their needs – it addresses a pain point.

No matter how much customer content you produce, it always seems like a never-ending struggle to keep up with the demand from other teams. And, while sometimes you really need to push for more, there’s also the case where your content gets lost through the cracks and people might not be aware of everything that is available.

The success of many customer evidence programs is usually measured by the number of stories produced/published. But as the saying goes, “If a tree falls in a forest and no one is around to hear it…”, was the customer story ever published?

Part of any Customer Advocacy strategy (and very often the first step into Customer Advocacy) is producing and publishing Customer Stories.

When it comes to your sales teams needing a reference for a sales call, do they know where to find them?
Is the list of references sitting in a spreadsheet/Dropbox/Google drive somewhere in the marketing department? On the corporate website (and way out of date)? Or even worse, in someone’s head or their personal notepad maybe?

As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.

So, you’ve decided to use staff augmentation to fill the talent void. We have already talked about the benefits of outsourcing. But how do you successfully integrate this outsourced resource into your team?

If more than 75% of B2B buyers are consulting three or more sources of advocacy before they make a purchase decision - what are you doing about it?
Creating an advocacy program will help you and your company to make the most out of the opportunity. But how do you get started & what do you look for?

When you face lean staffing budgets, it’s often difficult to increase headcount where you need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.

Here are the reasons why Customer Advocacy is so important for your brand