As customer advocacy is playing an increasingly key role in the sales cycle, finding the right reference manager for a program is so important.

So, you’ve decided to use staff augmentation to fill the talent void. We have already talked about the benefits of outsourcing. But how do you successfully integrate this outsourced resource into your team?

If more than 75% of B2B buyers are consulting three or more sources of advocacy before they make a purchase decision - what are you doing about it?
Creating an advocacy program will help you and your company to make the most out of the opportunity. But how do you get started & what do you look for?

When you face lean staffing budgets, it’s often difficult to increase headcount where you need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.

Here are the reasons why Customer Advocacy is so important for your brand

COVID 19 has had a powerful impact on business. Among the many changes, the pandemic has left us with is the fact that companies have become more selective. They actively seek out businesses that demonstrate and build trust. 

Today, the most important person selling your product or service is no longer you—it’s your customer. What’s important is customer engagement and how it benefits you, your customer, and your prospects. When it comes to customer marketing, you may have heard a few terms - Customer Advocacy, Customer Evidence, and Customer Reference. They all sound similar, and we may think we know what they are, but they are in fact quite different.

There are case studies and there are customer stories. You’d think it’s a similar concept with different names. But what if it’s not?

What are the different formats customer stories take? Let’s review the most popular formats, their benefits, and when to use them.

Among other benefits, Customer Stories show that a brand can accomplish what they say based on real stories and real results, making them a very powerful sales tool.