If more than 75% of B2B buyers are consulting three or more sources of advocacy before they make a purchase decision - what are you doing about it?
Creating an advocacy program will help you and your company to make the most out of the opportunity. But how do you get started & what do you look for?
When you face lean staffing budgets, it’s often difficult to increase headcount where you need it. That’s particularly true of customer advocacy, a relatively new discipline with a shortage of experienced practitioners.
Here are the reasons why Customer Advocacy is so important for your brand
COVID 19 has had a powerful impact on business. Among the many changes, the pandemic has left us with is the fact that companies have become more selective. They actively seek out businesses that demonstrate and build trust.
Topics: Customer Evidence, Customer Advocacy
Today, the most important person selling your product or service is no longer you—it’s your customer. What’s important is customer engagement and how it benefits you, your customer, and your prospects. When it comes to customer marketing, you may have heard a few terms - Customer Advocacy, Customer Evidence, and Customer Reference. They all sound similar, and we may think we know what they are, but they are in fact quite different.
There are case studies and there are customer stories. You’d think it’s a similar concept with different names. But what if it’s not?
What are the different formats customer stories take? Let’s review the most popular formats, their benefits, and when to use them.
Among other benefits, Customer Stories show that a brand can accomplish what they say based on real stories and real results, making them a very powerful sales tool.
One of the most common challenges companies will face when looking to make advocacy a strategic function is stakeholder buy-in. It is also the most important aspect of running a successful advocacy program.
So let’s look at the different stakeholders, why their investment is important, and some ideas on how to get it.
Customer Advocacy is a must-have for any company that wants to build trust or strengthen its position in the market. Therefore, most already have at least a few customer stories – or case studies – published on their website.
