The term “advocate” is used everywhere when we talk about Customer Advocacy programs or activities, but it might not mean the same thing for every company. Are they companies or people?
Considering the vast amount of branded information consumers are hit with daily, word-of-mouth has remained the only genuine way to find recommendations for products and services. This means that it is more important than ever to create a well-designed and thoroughly organized Customer Advocacy Program to support your company’s goals.
But launching one from scratch can be a challenge. Where do you start? What are the foundational pillars of the program? Here are 10 Steps to help you.
When it comes to Advocacy activities, there is no such thing as “one shoe fits all”. Just as all Advocates are not equal, all Advocacy activities are not equal either which means there is something in there for anybody to do.
We're happy to introduce Adam Watkins, our Customer Success Manager EMEA. At Wings4U, Adam is responsible for growing and managing relationships with key clients, such as Microsoft. This role is essential and requires a clear understanding and perspective of both sides of the client-agency relationship.
