We're happy to introduce Adam Watkins, our Customer Success Manager EMEA. At Wings4U, Adam is responsible for growing and managing relationships with key clients, such as Microsoft. This role is essential and requires a clear understanding and perspective of both sides of the client-agency relationship.

If you’ve read our blogs, the chances are you won’t have missed that we work 100% remotely.  

And that includes, of course, the entire hiring process. To some it might sound impossible to hire an employee they’ve never met in person, but to us, it’s an everyday situation.

So let me explain exactly how the magic happens – in three parts

“Where shall we eat?” I asked my friend when we were at the mall. “Oh, I’ve heard there’s a restaurant close by which is excellent - my mom swears by it,” she said. So off we went to have lunch there, and true to expectations, it was very good.

Now this might seem very normal to ask our friends, relatives, and colleagues for their thoughts, recommendations and reviews of just about anything. In fact, the world over, most of us love talking about the brands that we like, love and hate, and why we feel that way: HubSpot even says that consumers discuss specific brands casually 90x per week.

You may be asking yourself if there’s more you can do to stand out from your competition. Perhaps by showcasing more effectively the benefits your products and services bring your customers in their everyday life and work. And you’d be right to keep questioning.

But have you considered the importance of creating your own Customer Evidence Program?

It all stems from the age-old wisdom that your customer’s voice is “louder“ than your own. When your customers are happy, you can’t have better advocates.

We are just back from our networking and educational experience at the Summit on Customer Engagement (SCE19). Putting a little tiredness aside from the 22-hour return trip to San Francisco and jet lag, we couldn’t wait to share a round-up of what our team took away.

Customer Evidence is a must-have for any company wanting to build trust or strengthen its market position. This explains why most already have at least a few customer stories – or case studies – published on their website. But for many companies, that’s it. The content is produced, they’re happy about it, they promote it across different platforms, and they move on.

In the world of remote working there are three principles that describe how it all works: communication, communication and communication!  As you might have guessed - flawless communication has a crucial role in providing uninterrupted workflow, understanding of procedures and tasks, and team bonding. The fact that we’re  not physically present in a designated office space but, instead, face each other on laptop screens, makes the art of maintaining clear communication and accurate information sharing even more complex and challenging.