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Jennifer Mislinski

US Account Lead. A traveler at heart who loves coffee, dogs, smart marketing and her village neighborhood in Seattle.

Recent Posts by Jennifer Mislinski:

Why Buyer Personas Matter to Everyone in Your Company

by Jennifer Mislinski, on April 25, 2016

Buyer Personas – One of the Greatest Alignment Tools

If you were to ask members of your marketing department to describe your organization’s buyer personas or target audience, what would they say? Would they have similar answers or would they be different? Could they answer the question at all? 

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