Let us begin with the truth. It is not easy to start as a freelancer. Don’t believe it if somebody tells you otherwise. Remember the time when you were an employee? You just had to focus on what your boss told you. Sure, your boss was also asking for results, but was that really that bad? 

Since co-founding ComScore in 1999, Linda Abraham has made it her goal to create a high-performing team of people she respects – not necessarily people she likes. “They’re almost like allergy shots for your organization,” she tells Amy Gallo in How to Manage Someone You Don’t Like, published in the Harvard Business Review (HBR). Being likeable is not a prerequisite to join Abraham’s team – she purposefully hires people she doesn’t like and focuses on what the individual says, instead of how they say it. And, under her guidance, ComScore has grown into a global leader of digital measurements and analytics.

Case studies are now, more than ever, the go-to content for marketers – both B2B and B2C. Their effectiveness is proven to be memorable, measurable and drive results. 73% of B2B buyers review case studies to aid their purchasing decisions. Why? Because they demonstrate and prove the success of a product or service.

We’ve produced hundreds of case studies for our clients in 80 countries across the globe. As a result, we’ve identified some key points to ensure we deliver case studies that count.

What makes a great case study? One that’s authentic, demonstrates strong and measurable results and presents new information that engages the reader.

If you’re a brand that engages an agency to write your case studies, be sure both you and the agency are aligned on the following points. These are some of our top tips for engaging case studies.

You cannot imagine how long it took me to finally focus on writing this article. Really. First; I was switching on my computers (I need two for my different jobs). Two computers, fifteen things to check. On each of them. Social networks, email accounts (yes, I have more than one, and no, I still haven’t synced them all) plus the sports news of course. Sometimes I check the same news site on both computers which doesn’t make any sense. It’s become a routine that I haven’t broken yet.