Localisation of B2B marketing content for markets abroad has become more than just translation. In this digital era, new technologies like predictive analytics and machine learning let marketers observe the nuances of buyer behaviour - enabling them to target buyers at just the right time.
A big part of my job (which I enjoy immensely), is working with people from all around the world.
I often catch up with clients via video calls to learn about what’s happening in their territory. Each one faces different challenges or focuses on separate strategies for their region.
With inbound marketing, great content is only half the story. Distribution and promotion of your content is the other half. As B2B marketers it’s critical to get your content out and in front of the right people. With over 2 million blog posts alone being created every day, the challenge is promoting your content amongst all the noise.
Customer success stories are a vital part of B2B marketing. The testimony of a client to prospects and potential buyers is powerful when your solution is the answer to someone’s need. But what if the client is hesitant to participate?
Case studies are now, more than ever, the go-to content for marketers – both B2B and B2C. Their effectiveness is proven to be memorable, measurable and drive results. 73% of B2B buyers review case studies to aid their purchasing decisions. Why? Because they demonstrate and prove the success of a product or service.
We’ve produced hundreds of case studies for our clients in 80 countries across the globe. As a result, we’ve identified some key points to ensure we deliver case studies that count.
What makes a great case study? One that’s authentic, demonstrates strong and measurable results and presents new information that engages the reader.
If you’re a brand that engages an agency to write your case studies, be sure both you and the agency are aligned on the following points. These are some of our top tips for engaging case studies.
As awesome as freelancing can be, it offers challenges as well. Whether you’ve been in it a long time or you’re a newcomer, one area that will always provide its pros and cons is working alone.