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Michele Hackshall

Recent Posts by Michele Hackshall:

How to Localise Your Global B2B Marketing Content in the Digital Era

by Michele Hackshall, on October 10, 2016

Localisation of B2B marketing content for markets abroad has become more than just translation. In this digital era, new technologies like predictive analytics and machine learning let marketers observe the nuances of buyer behaviour - enabling them to target buyers at just the right time.

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How to Survive a Cross-Cultural Business Environment

by Michele Hackshall, on October 10, 2016

Topics: Productivity

A big part of my job (which I enjoy immensely), is working with people from all around the world.

I often catch up with clients via video calls to learn about what’s happening in their territory. Each one faces different challenges or focuses on separate strategies for their region.

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How to Write Great B2B Tweets - with examples

by Michele Hackshall, on January 21, 2016

Why are we writing about tweeting tips?

With inbound marketing, great content is only half the story. Distribution and promotion of your content is the other half. As B2B marketers it’s critical to get your content out and in front of the right people. With over 2 million blog posts alone being created every day, the challenge is promoting your content amongst all the noise.

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How To Get Clients To Share Their Success Story

by Michele Hackshall, on December 2, 2015

Customer success stories are a vital part of B2B marketing. The testimony of a client to prospects and potential buyers is powerful when your solution is the answer to someone’s need. But what if the client is hesitant to participate?

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6 tips for engaging case studies

by Michele Hackshall, on August 14, 2015

Case studies are now, more than ever, the go-to content for marketers – both B2B and B2C. Their effectiveness is proven to be memorable, measurable and drive results. 73% of B2B buyers review case studies to aid their purchasing decisions. Why? Because they demonstrate and prove the success of a product or service.

We’ve produced hundreds of case studies for our clients in 80 countries across the globe. As a result, we’ve identified some key points to ensure we deliver case studies that count.

What makes a great case study? One that’s authentic, demonstrates strong and measurable results and presents new information that engages the reader.

If you’re a brand that engages an agency to write your case studies, be sure both you and the agency are aligned on the following points. These are some of our top tips for engaging case studies.

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Four tips for freelancers: How to thrive in a virtual team culture

by Michele Hackshall, on July 23, 2015

As awesome as freelancing can be, it offers challenges as well. Whether you’ve been in it a long time or you’re a newcomer, one area that will always provide its pros and cons is working alone.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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