Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.
We're happy to introduce Jovana Sreckovic, our Microsoft WE Voice of the Customer Program Manager at Wings4U. It's a regional role with global implications, part of our B2B marketing agency in Europe. At Wings4U, Jovana is responsible for direct contact and support for 12 Microsoft subsidiaries in Western Europe and delivery of great content that Wings4U Artists create based on amazing Microsoft customer stories. This is an interesting and dynamic job which often consists of a series of parallel projects and requires full time attention, accuracy, commitment and above all multitasking! We took a few minutes to find out what makes Jovana tick.
A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isn’t working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?
According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.
