As 2017 draws to a close, like many others we’re taking a few moments to reflect on some of our incredible experiences over the last year – which wouldn’t have been possible without the support of our clients, talents of our core team, and artists. Today, we’re taking a look at some of the most important learnings we’ve picked up in hope that they will inspire others in the year to come.

As a person who is exclusively an observer of social media and not actively participating in the buzz, it’s interesting to perceive the shift in the B2B sector and how clever brands utilize the voice of their audiences when working on this in the backend. Understanding the intricacies of linking, traffic and funnels is one thing, but grasping the emotional connotation of audience-generated content is a whole other. During WebSummit, I was monitoring the trending content on social media and jotted down some notes, that will definitely inspire some of the strategies we’re working on and also might be useful for startups that want to set a launchpad for success.

Another year, another amazing Web Summit! This year a key topic was scaling your business and some incredibly effective techniques to help you get there.