Customer stories are all about getting to know your target audience well, figuring out their pain points and sharing how you’ve solved these problems before. This acts as a selling point to potential customers. We found the best way was to treat them as a body, from head to toe. Here’s how to build one in four easy steps:

I don’t speak to my mom the same way I speak to my husband. It’s hilarious to think that I communicate with my friends like I do with my cat. And I certainly don’t talk to my boss the same way I talk to my kids. 

Different types of people require different input. We choose our words, tone, and communication style based on who we’re speaking to.