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Chhavi Porwal

Banker turned marketer who thoroughly enjoys working with technology. Love experiencing the rich Asian culture in Singapore and enjoying motherhood with my little rock stars.

Recent Posts by Chhavi Porwal:

Build amazing customer stories in four easy steps

Customer stories are all about getting to know your target audience well, figuring out their pain points and sharing how you’ve solved these problems before. This acts as a selling point to potential customers. We found the best way was to treat them as a body, from head to toe. Here’s how to build one in four easy steps:

3 Steps to Quality B2B Content That Resonates With Your Customers

I don’t speak to my mom the same way I speak to my husband. It’s hilarious to think that I communicate with my friends like I do with my cat. And I certainly don’t talk to my boss the same way I talk to my kids. 

Different types of people require different input. We choose our words, tone, and communication style based on who we’re speaking to. 

5 Reasons Why Success Stories Matter in B2B Marketing

As marketing managers for B2B companies, we already know how important it is to have an inbound marketing strategy in place. Creating and distributing relevant and valuable content allows us to attract and retain our target audience, which, when done right, translates into profits.

Download the Customer Advisory Board (CAB) workbook

About this blog

Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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