The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.
If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages.
Topics: Content Marketing, Inbound Marketing
In a few words, inbound marketing is marketing by attracting, rather than interrupting, and 2016 showed us that not only is inbound a hot topic among marketers, but it’s also the method that is rapidly being implemented by businesses. 73% of B2B marketers say they plan to operate content marketing as an ongoing and committed business process, because they are seeing results!
Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.
In HubSpot’s survey, 73% of companies listed inbound as a primary approach to marketing, but is inbound really the best choice for every company? Wings4U has developed the STASIS check as a quick way to determine if inbound marketing is right for your business by considering six critical factors.
