Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, weโve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - whatโs driving it?
To connect with customers today, you need to show, share and connect. Reveal your brandโs authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.
Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.