Is there a saying such as 'Creating the video is only half of the work, the other half is publishing and promoting it?’ If not, we’ve just said it, because the channels you decide to post on and how you distribute your video is just as important as producing a great piece of content. There is so much content in the digital space nowadays; the struggle is no longer to publish the next good one, but is rather in making it heard and putting it in front of your target audience.

Marketers are well aware of the power of telling stories; however, it may seem tricky when it comes to creating videos for B2B brands. There is often a misguided perception that B2B products or services are not as entertaining or attractive as those of B2C; yet, there is often more to tell your audience for the former.