Let’s imagine you’re in charge of your company’s Customer Evidence Program, and the end of tax year is looming. As usual, your boss asks “How did your program perform this year?” as a prelude to next year’s budget planning. Now, do you have meaningful info to answer that question?  

If you’re already running a CE Program, I’ll give you 10 seconds to respond. If you have a great answer please put it on the comments, otherwise I hope this article will spare you some headaches.

If you’re not running a program yet, please read on, you won’t regret it. And by the way, have you already contacted Melis Hamurculu, our CE expert for a free consultation? 

Good customer evidence tells an interesting story.

It can be a short clip, a written story or anything in between. But one thing these all have in common is that they tell a story about your customer. A story so gripping that you want to watch or read till the very end. One that won’t see you skipping to the end because you don’t want to miss any ounce of the information right at the very the middle.

I joined Wings4U a year ago, so I’ve had plenty of time to figure out the opportunities and challenges that come with my job and our company.

At first, working remotely felt very strange, like working in a parallel world or being on another planet!  And I was plagued with all sorts of doubts.

To start, I wondered if I could ever get used to working remotely, as I’d previously done a regular office job for years. Then, I was troubled by all kinds of questions such as, Will I be bored or lonely? How do I connect with people? and How do I avoid distractions?  And the biggest mystery of all was how a team scattered around the world could ever possibly keep in sync.

It wasn’t long though before I realized that remote work actually worked!  A team could operate like any other team in any other office, despite not being in the same room.  Meetings, deadlines, brainstorms and clients could all exist in a virtual space - thanks to technology and, most importantly, a smart remote working strategy.

 More and more businesses are getting interested in customer evidence and with good reason. It’s not enough anymore to stick with traditional sales and marketing methods, with cold calls and bombarding customers with slogans and jingles in TV ads. Right now, everyone craves a relatable, authentic, and engaging story.

But while you might have such customer evidence in place, such as your case studies or customer stories, infographics, videos and so-on, how should you use these to their full potential?