Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.
There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesn’t have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.
Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.
A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isn’t working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?
According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.
The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.
If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages.
Topics: Content Marketing, Inbound Marketing
In a few words, inbound marketing is marketing by attracting, rather than interrupting, and 2016 showed us that not only is inbound a hot topic among marketers, but it’s also the method that is rapidly being implemented by businesses. 73% of B2B marketers say they plan to operate content marketing as an ongoing and committed business process, because they are seeing results!
Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.
Topics: Inbound Marketing
If you were following #INBOUND16 on Twitter, you might think it was, as Ali Wong described it, “a rave for nerds”. No one would blame you. The Inbound 2016 conference in Boston had all the big names - Serena Williams, Reshma Saujani, Alec Baldwin, Trevor Noah, Ali Wong, Anna Kendrick and more. That was just the rave part. Obviously, the nerd part was a whole other brain party altogether.
