At the start of 2017, experts predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.
Topics: Lead Generation, Customer Relationships
The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.
Interviews are a complex and potentially stressful process for both sides, the candidate and the recruiter. A misunderstanding could end up in as a lost opportunity. This can create such a tense scenario that both parts begin to overstate or understate some things.
The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
In a story of boy meets girl, erm, company meets prospect, things can go downhill if you’re not confident in your dating, erm, marketing skills, which is why it is paramount to find the right wingman. But before you set off on a quest for a marketing agency, you have to know how to brief effectively, so you get exactly what you want.
Topics: B2B Marketing, Content Marketing, Inbound Marketing
There is a five-letter word that can help you avoid shouting a lot of four-letter words at your coworkers, and it’s not ‘bonus.' The SMART goals method can be applied in marketing, but also in a variety of different kind of work-related projects. So, what does SMART stand for and how is this acronym used?
Adrian Mole knows it - growth is good but painful. Scaling to serve international markets brings countless challenges, and being a 100% remote company with employees working all across the globe, we have experienced some of those ourselves. Here's what we’ve learned: the 6 C's of internal communications and marketing for succeeding internationally:
Here it is: the marketer’s dream - a fresh, new lead. So shiny, so tempting to throw to the sales team like a gladiator to the lions...But do you really want to take the of risk seeing your lead torn into shreds instead of converting into a customer? For this, the lead generation machine can always benefit from some lead nurturing oil to help smoothen and speed up the process.
Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.
