Having worked with brands that still practice the interruptive way of marketing and brands that put the customer first, I’ve grown to appreciate consistently good brand content as opposed to great content every so often. It may sound like good and great are iterations of the same, but I think there’s a slight distinction and I’d like to share the reasons behind that.
Work from home is a common topic these days, and for me — it’s part of my life. I had never believed that my home would be my workplace too. First of all, I thought that only other professions (not mine) can work from home. I was totally wrong! I am an engineer of Organizational sciences from the department for Quality Management, who lives in Serbia and works as “Voice of the Customer” Program Manager for Microsoft for Western Europe! From home.
We're happy to introduce Elif Özgecan Hız, our Global Account Manager. Elif's role is i.a. understanding customer needs, identifying, characterising and developing new business opportunities and personalised marketing solutions aligned with the inbound marketing strategy. Elif's role in Wings4U has evolved over time, about which you can read in the interview below.
We're happy to introduce Daniela Belén Sesma, our Production Manager. At Wings4U, she is responsible for developing & implementing internal processes, management of production, support the production team, as well as hiring. We asked Daniela some questions.
Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.
We're happy to introduce Matias Vivone, our Process Analyst & Business Consultant. At Wings4U, Matias is responsible for developing & implementing internal processes, customizing tools and technical support. This is very dynamic role that requires a lot of focus and thinking out of the box. We took a few minutes to ask Matias some questions.
Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…
Sounds cool, doesn’t it?😉
Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.
Is your life intertwined with the digital world? If your answer is no, you are probably not considering all the interactions you have with the digital universe every single hour, so keep reading. If your answer is yes, you will feel the same vibe as me, so keep reading.
Let’s admit it. Until very recently, the job-for-life recipe was a ‘one size fits all’ deal. Go to a good university, graduate, find a solid and stable job and preferably, excel and retire. This formula was seen as the acceptable and sensible thing to do. It made families proud and created a safe and stable environment in society. This ‘success curve’ came attached with attractive luxuries: possibly a house, a car, a few overseas vacations each year and of course, some beautiful handbags. Was there a problem with this? No, not really. However, the new generation - also referred to as millennials - is rapidly retreating from this idealized comfort zone. The new priorities and lifestyles are established with a different mindset and a strong emphasis on personal freedom, facilitated by remote work.
