Ah, the content marketer’s dilemma - to be, or not to be short and sweet when it comes to blog posts. While research by Medium and other outlets  show that the ideal post length is between 700-1500 words, there are exceptions to the rule. Let's see how long posts compare to short ones in practice.

The golden rule of content marketing is that it’s not about the content itself as much as it is about its promotion. Since nearly any piece of content you produce can be repurposed and promoted again and again, you shouldn’t miss the opportunity to use existing assets in a new outfit, keeping them fresh and up-to-date with current trends.

What do a pirate and an inbound marketer have in common? They both can’t get to the treasure without a map. While marketing booty isn’t measured in golden goblets and coins but rather in MQLs, SQLs, and new customers, the principle is the same but requires less plank walking and shoveling.

Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look. 

Creating buyer personas isn’t easy, and it does take a little bit of time and practice to not only come up with them, but to then properly apply them in your marketing efforts. We’ve learned a lot about this over our years of inbound marketing actions, so here are the top seven things your business should avoid when creating buyer personas.

We’re constantly learning, often from our mistakes. Over time, as we’ve collaborated with marketing professionals representing a variety of businesses, from huge corporations to growing startups and just about everything in between, we’ve seen a lot. These marketing professionals live and breathe their passion and will stop at nothing to reach the goals that have been set — internally and externally.

We're happy to introduce Agnieszka Moleda, our Digital Content Marketing Manager. Agnieszka is part of a marketing team that takes care of the Wings4U brand, but she's also involved in creating strategies for customers. This role requires a variety of skills, from project management through to strategic approach and creative thinking. We asked Agnieszka a few questions. 

Having worked with brands that still practice the interruptive way of marketing and brands that put the customer first, I’ve grown to appreciate consistently good brand content as opposed to great content every so often. It may sound like good and great are iterations of the same, but I think there’s a slight distinction and I’d like to share the reasons behind that.

Work from home is a common topic these days, and for me — it’s part of my life. I had never believed that my home would be my workplace too. First of all, I thought that only other professions (not mine) can work from home. I was totally wrong! I am an engineer of Organizational sciences from the department for Quality Management, who lives in Serbia and works as “Voice of the Customer” Program Manager for Microsoft for Western Europe! From home. 

We're happy to introduce Elif Özgecan Hız, our Global Account Manager. Elif's role is i.a. understanding customer needs, identifying, characterising and developing new business opportunities and personalised marketing solutions aligned with the inbound marketing strategy. Elif's role in Wings4U has evolved over time, about which you can read in the interview below.