Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.
We're happy to introduce Jovana Sreckovic, our Microsoft WE Voice of the Customer Program Manager at Wings4U. It's a regional role with global implications, part of our B2B marketing agency in Europe. At Wings4U, Jovana is responsible for direct contact and support for 12 Microsoft subsidiaries in Western Europe and delivery of great content that Wings4U Artists create based on amazing Microsoft customer stories. This is an interesting and dynamic job which often consists of a series of parallel projects and requires full time attention, accuracy, commitment and above all multitasking! We took a few minutes to find out what makes Jovana tick.
A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isn’t working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?
According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.
The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.
Wings4U was founded in 2008 and it has been ever since a 100% remote company. We are kind of a new breed of agency — where we have people all around the world who are working remotely without having offices. I like to think of us as a company born in the “cloud.” At the beginning we had to face many challenges to prove the concept, but luckily working remotely is now becoming a norm, and with the millennials coming into the picture, remote work will be a more and more attractive way of working.
If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages.
We believe in a simple formula: Speed of internet = the speed at which we remove the traditional understanding of work. Technology enables us to socialize with people around the world in seconds, so why shouldn’t we connect to build teams, connect with talented professionals around the world and collaborate to create amazing work? Remote work is on the rise, and it’s rising for good reason: people are demanding it because it improves their lives. The big question is, can you still create a company culture if your team is all over the globe?
Topics: Content Marketing, Inbound Marketing
In a few words, inbound marketing is marketing by attracting, rather than interrupting, and 2016 showed us that not only is inbound a hot topic among marketers, but it’s also the method that is rapidly being implemented by businesses. 73% of B2B marketers say they plan to operate content marketing as an ongoing and committed business process, because they are seeing results!
Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.
